Samsung Electronics announced the opening of Samsung Electronics Europe Air Conditioner (SEACE) in Amsterdam, the new European subsidiary which will be operational from January 2017. SEACE will be a commercial reality dedicated to the air-conditioning business in Europe - coordinating the marketing team and local sales - will strengthen commercial activities conducted by individual subsidiaries in 17 European countries, including Italy. A move that confirms the commitment of Samsung in 'expand the field of air-conditioning systems on the European market. The company estimates that for the air conditioning sector Europe is the world's second largest B2B market, having shown steady growth this year of 3.6 billion dollars, which is expected to increase to 4.2 billion by 2020 . Samsung Electronics for the air conditioning sector recorded a momentum decisive also thanks to several important new products, including indoor units cassette 360 and the S DVM systems, both presented in October 2015 at AC International Forum. "Our climate control solutions, including indoor units to 360 ° deposit box, were recognized as revolutionary in the market," said Suh Byung-sam, Head of Digital Appliances Business, Samsung Electronics. "We have set ourselves the goal of doubling sales of air conditioners in Europe by 2020 and will reach concentrating commercial activities and strengthening our marketing." SEACE will be a cutting-edge company specializing in the distribution. The new shopping center will provide technological assistance and training in order to facilitate the success of both SEACE that of its European partners.